The science of adventure
The now-defunct Ventura Science had many projects under its belt, each meant to save the world. Ventura was an exciting company to work at because it was privately funded, completely aligned with my interests since i created it with my best friend, and indignant about making money.
We didn't need to. We were going to bring positive change in the world, and the rewards would be numerous.
In this we were correct. Ventura Science gave us many amazing memories, heartburn, and anxiety attacks. Just not enough to pay the bills. We did get to make some cool stuff, though.