You tap. Then you tap again.
After InterWave, I went into business with my best friend. Yeah, it was crazy times. We had plans. Cave Diver was the first, easy foray into development at Ventura Science. An unapologetic Flappy bird clone, it did way better than it had any right to.
For reasons unknown, Cave Diver actually delivered some advertising income, and it was extremely popular in Pakistan and other territories we had absolutely no affiliation with. Tens of thousands of downloads a month popular.